2023 Digital Marketing Trends
Category - Marketing
Whilst 2021 bought many virtual trends due to covid, and an increase in working from home, let’s take a look at the Digital Marketing Trends that will be on the rise in 2023.
Meta Might No Longer Be a Place to Grow Your Business
It is turning out that Meta is longer the master in the social media world. According to an article in Forbes Magazine; 41% of Meta’s users are now over the age of 65. While it is by no means struggling, it’s clear that Facebook for one, is losing its momentum with the younger demographics, who tend to prefer the more visual, interactive experiences offered by the likes of; Instagram, and Tik Tok.
Virtual Video is Overcoming Content
With most of the online retail world during covid hosting some kind of event on Zoom, or the like, If your business isn’t already using video marketing, you should really get yourself on board and master it this year. Text-based content is finding it hard to compete with the power of video, especially when it comes to trying to e-tail and e-commerce service-based businesses.
Think about these stats from ImpactBND:
- 70% of consumers have shared a brand’s video.
- 52% of consumers claim that watching product videos makes them more confident and guides their online purchasing decisions.
- 72% of businesses believe video content has improved their conversion rates.
Well Written, non-AI Content is king
The algorithm helps the search engine giant gain an increased understanding of the natural language in the user search. Advice from Google is that “rather than chase the latest SEO trends, it’s more important to ensure a site has fast speeds, useful links, and well-written content.”
Google is crawling & indexing less content – because of this, the content that you create has to be of first-rate quality for the end user. The saying in SEO used to be; create loads of content and it will rank you higher, however, now it’s more about creating quality over quantity.
The most important aspects, for now, are to;
- Refine your strategy based on the above
- Make as MUCH OF VALUE as possible to the end user
- Remove anything that’s not of value
- Repurpose old content (with the help of your SEO)
- Adjust your link strategy to support content
Businesses must keep this in mind as they create new content in 2023.
Messaging App Marketing is on the Rise
Marketing using the likes of Whatsapp will certainly be forming a trend in the e-commerce marketplace in 2023. As an example; WhatsApp has 1.6 billion active users, sending over 55 billion messages every day, you’d be mad to miss out on these figures! In 2023, you will certainly see many more marketing campaigns using messaging apps, with many companies including video and interactive content to engage users also.
The advantages of using AI-generated content are undeniable; it can save you time and effort, is typically free of errors, and is capable of producing content on a variety of topics, you’d have a hard time otherwise thinking of yourself. It can also produce complex information from multiple perspectives into easy blog posts for your website.
However, AI-generated content may not be as compelling or convincing as content produced by a human and may not be as successful in convincing visitors to make a purchase. It’s also important to remember that it will never replace human oversight, it’s crucial to have that human touch – in other words, a place of origin.
Building bespoke software to complement marketing efforts
Bespoke Marketing software is designed to support companies, regardless of size, in their efforts to promote their products, identify the right audiences and transform prospects into customers. These solutions help businesses make the most of their resources and automate mundane tasks, allowing them to concentrate on more important tasks. Additionally, marketing tools are beneficial for growing businesses, as they can widen their reach, and reduce workload.
In general, marketing software helps organisations perform the following functions:
- Attract new customers and visitors
- Turn customers into leads that can be nurtured through the sales funnel
- Deliver marketing and promotional materials (e.g., via email marketing, social media, etc)
- Surface insights about customers to improve marketing efforts
- Automate time-consuming, repetitive manual tasks
The best part? We know our strategies work because we have a proven track record of success with developing projects at scale.
Whether your desired reach is local or global, hiring us to help you rank number one in search engine results is the best investment you can make. Contact us today, and let’s get started!