Momentum with a Click: The Basics of Pay-Per-Click Marketing

Category - Marketing

Pay-per-click (PPC) marketing is a form of targeted advertising where the advertiser pays only when someone clicks on an ad. It is a highly advantageous method, especially for small and medium businesses alike.

PPC usually involves a strategy similar to bidding for an advertisement slot on a search engine. For example, if you happen to be running a restaurant, you may bid on an advertisement slot whenever someone searches for ‘restaurants offering food’ in Google. Once you win the bid, your target audience will see your ads alongside the search results.

With its help, countless ventures can reach out to an expansive demographic of potential consumers without spending a lot of money, as this is the most cost-effective marketing strategy available in the market today. It is also quite flexible and adaptable, so it is ideal for ventures, no matter their size.

The process involves a campaign manager identifying a keyword or keyword phrase relevant to the business. They would then select the keywords closely related to the business or the agency hired to handle the campaign.

A campaign is then initiated with a budget. This is a great way to focus on a relevant audience likely to be interested in your products or services, as it is then rotated through various keywords so that your company can get a higher ranking in the search results.

The Benefits of PPC to a Business

  • It garners targeted traffic directly to your website.
  • It enables your ads to be active in a matter of minutes.
  • Its success is easy to gauge.
  • It delivers consistent results.
  • It allows you to choose your budget.
  • It allows you to plan out your schedules.

Several different factors can affect the search rankings for a particular keyword or key phrase. In fact, the algorithms for search engines change regularly. This means that your PPC campaigns can be as successful as you want them to be.

How Does This Work?

The whole process is very simple. While developing your strategy for your PPC campaign, it is important to stick to two key practices that will help you achieve success.

1. Choose the Right Service Provider

You need to consider several things when selecting the right service provider for your PPC campaign. First, you will want a service provider who is competent in the industry and has experience in handling PPC campaigns for businesses in similar industries as yours. It is also important to look at their marketing expertise to ensure that you get the best services.

2. Decide on Your Budget

You have to decide on the budget you are going to set for your PPC campaign. This is quite important since it will determine the amount of traffic you will get. When you have finalised the budget, it will be easier to plan your next move further.


If you are looking for a proven and effective way to increase your brand awareness and generate more sales, you should definitely consider implementing PPC in your business strategy. The beauty of this is that you will be able to see results in no time at all. All you have to do is keep the budget in mind.

Take note of the basics, and feel free to do your own market research, too, as it will help you determine which keywords would work best for your campaign. Take note of our tips and info above, use PPC to your advantage, and see the difference that it makes towards your venture.

If you are looking for a PPC advertising agency that will help you out with your keywords and campaign, look no further than our expertise here at Market Jar. We are an established digital marketing agency in Hammersmith, London, and we provide a wide range of affordable marketing services for both small and large businesses. Contact us today and let us discuss your marketing options.

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