7 Conversion Rate Optimisation Trends to Follow in 2022

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The battle is not yet fully won when you get potential customers to your website. You also must ensure that once they are on your site, they will do what you intend them to do.

Of course, this depends on the type of business you own. If you have an e-commerce business, for example, you’d want site visitors to purchase an item. If you offer services, you may want them to book an appointment or request a quote. When this happens more frequently, you get a higher conversion rate. And there are several ways to increase your conversion rate.

1. Minimising Loading Time

Not everyone has the fastest internet connection. That is why you should always consider the loading speed of your website. If your site takes too long to load, the visitor will lose interest and move on.

While you have no control over the internet speed of your visitors, you can improve the speed of your website. You can achieve this by reducing the number of elements on the page. Coding errors and slow plugins are also responsible for a slow loading time. That’s why you should investigate this as soon as possible.

2. Simplification of Navigation Structure

The navigation structure on your website should be simple enough for visitors to find their way around. If you think that it takes a little longer for them to get to where they want to go, you should reorganise the navigation structure.

You can also remove navigational links that are no longer relevant to your target audience, or the ones that don’t get enough traffic. This will ensure that the most important navigational links receive the most traffic.

3. Focus on Clear Calls to Action (CTAs)

If you want your website visitors to take a specific action, you need to give them a clear call to action. This call to action could be in the form of a button. It also could be in the form of text, or a visual button.

While many website owners believe that more calls to action are better, this is not always the case. The more calls to action you have, the more confusing your website becomes.

4. Mobile Optimisation

When you have a mobile-friendly website, you will get more site traffic. With more traffic, you’ll get more conversions.

If your website is not mobile-friendly, you will lose a lot of traffic. The best way to avoid this, is to ensure that you have a mobile-friendly website. As of today, more people access the internet through mobile devices than personal computers.

5. Video Advertising

Video advertising is an excellent way to get more website visitors. You can use either Google AdWords or Facebook for these.

You can publish your videos on YouTube first and then advertise them on these platforms. Or you can use the video content on your website as well.

6. Personalisation

Everyone loves personalisation. This can give your website visitors an experience like no other.

Personalisation can be achieved using relevant content. You can also use logos and colours that are unique and relevant to your brand.

7. A/B Testing

A/B testing is very useful in identifying the ideal elements of your website. This can help you design and develop the most functional website.

You can use A/B testing to test different colours, headlines, layouts, and images. This will help you design a website that is more attractive to your target audience.

With the right focus and approach, you can easily boost your conversion rate. But this won’t happen overnight. You will need to work diligently towards this goal. And keep track of your progress.

Increase your conversion rates with the help of Market Jar. We are a digital marketing agency for small businesses in Hammersmith, London. Apart from our SEO packages, all our projects are priced bespoke, based on our clients’ needs and requirements. Start your free trial now!


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