Hiring a pro SEO specialist is probably the single most profitable aspect you can do to promote your dental practice online.
That’s right. It’s more effective than paid advertising campaigns, social media posts, or email marketing. Getting your practice website to page one of Google means it could be seen by thousands more people – almost overnight. But why is page one so important?
Well, 80% – 90% of people never actually visit page two of Google. So if you’re serious about growing your dental practice through SEO, you need to be on page one.
Fortunately, we can help you get there.
At Market Jar we use proven, cost-effective strategies to help you climb the Google search rankings, get more website traffic and win more customers. But first…
SEO stands for Search Engine Optimisation. As the name suggests, it’s the practice of optimising your website to make sure it’s picked up by search engines. This, in turn, makes it easier for people to find you online.
The more people that can find you through search engines, the more website traffic you get. The more new customers you get. The more revenue you earn. SEO gets that ball rolling.
Depending on how competitive your target keywords are, it could take anything from a few weeks to several months to reach page one of Google. But the long-term benefits of SEO for dentists are huge.
Dental practices are modernising, and if you’re not careful, you’ll get left behind. Your rival practices are investing money into web design, software development, branding and – yes, you guessed it – SEO. They’re growing their online presence and helping more and more people easily find them online. Those new website visitors soon become customers.
A wider range of services, excellent customer service, and professional care. They’re all important parts of any dental practice, but they don’t matter a lot if nobody can find you. An SEO strategy can help you get one step ahead of other practices and start putting your practice on the (Google) map.
Rank above your rivals
When people search for a dentist online, if you’re not top of the search results then you’re nowhere. With our support, we can get you ahead of other practices and get you found by more people.
Increase your website traffic
The first and most obvious benefit of any SEO strategy is that you’ll start seeing more visitors on your website. We’ll ensure those visitors turn into customers.
Be found by local customers
People increasingly use Google to find dental practices near to them. We’ll help you capture local SEO traffic from your surrounding area.
Win more long-term customers
SEO isn’t a quick fix. You need to invest time and money to get the results you want, but it will result in consistent, sustainable, long-term growth for your business.
Grow your revenue
The ultimate aim of digital marketing for dentists is to grow your revenue. And a long-term SEO strategy can help you do that. We won’t rest until we get your practice to the top of Google with a solid revenue stream.
Our dental SEO services
It takes a lot of work to get your website to page one. Whilst there are things you can do to start improving your search ranking, it’s worth investing in an SEO specialist if you’re serious about growing your business.
Here are some of the steps we take to get your dental practice found online.
Our dental SEO services begin with a technical audit of your website. We’ll fix any on-site errors, remove error pages and improve your website speed. All of these are vital to ensuring you rank as highly on Google as possible.
We’ll then research a list of target keywords that your customers are searching for. We’ll optimise your website around them and then start building a list of blog topics to write about. If you don’t have a blog on your website, we’ll build one for you.
Once we know what type of content your customers are searching for, we’ll start writing high-quality blog posts that they read, engage with and act on. This will start moving your dental practice website up the search rankings.
Backlinks are another measure that Google uses to rank websites. Essentially, the more websites that link to yours, the better. We’ll start by getting you more links from relevant websites such as blogs, directories and social media sites.
Local SEO for dentists
Local SEO for dentists means exactly what it sounds like - ranking highly on Google for searches within your local area. For example, if someone searches ‘dental practice basingstoke’, we could ensure you’re one of the top results to appear in both Search and Maps.