How Important Is Web Design to Digital Marketing?

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Small businesses need digital marketing to grow and thrive. Digital marketing is a necessity in this modern age, given society’s constant use of the internet.

With that said, digital marketing comes with various tools that work for different industries. You likely already know some of these tools, such as search engine optimisation (SEO), paid advertising, and websites.

Websites are perhaps one of the most important digital marketing tools for small businesses. Your website, after all, is part of your branding and acts as a primary touchpoint for clients and customers.

A Closer Look at Business Websites

You already know that websites are crucial components when running a small business. Did you know, though, that you can break down any website into two parts? These parts are design and functionality, which work together.

Website design refers to how your website looks online. So, website design refers to the visual side of your website, like colours, font, layout, and pictures.

On the other hand, website functionality is the interactive side of your website. It’s how your website works, which includes navigation, response, and advanced features. In essence, both the visual and interactive sides of your website work together to create your brand’s image.

The Role of Website Design in Digital Marketing

If you want your website to be an asset to your brand, your website’s design must help you accomplish your digital marketing goals.

The design of your website conveys your brand’s image and tells your target customers something about you, as a business. Also, your website’s design is how you can help your target customers find you.

Your website’s design makes it easier for users to navigate around your site, which is a critical factor in improving your website’s functionality. Also, your website’s design can increase your website credibility and trustworthiness, which can help your website convert visitors into customers.

Crafting the Best Website Design for Your Small Business

Now that you understand the essence of website design and its role in digital marketing, you can move forth and craft a business design for your business. The process isn’t rocket science, but you may want to work with an expert if you want a smoother journey.

First, define your website’s audience. Who are your ideal customers? What are their needs and wants? What do they look for in a website? You get the point. Next, come up with a story. What story do you want your website to tell? Your website’s design will help you portray your story, much like a movie director would shoot a movie.

After that, decide on your website’s tone and voice. Your website should sound like a natural person and not a machine. How do you plan to brand yourself as a company? From there, you can design your website’s responsive template and determine what fonts, colours, and images to use throughout your website.

Website design is more than meets the eye. In fact, a website’s design can be viewed as the heart of any business website, as it conveys your brand’s image to your target customers.

Your website’s design should help you achieve your digital marketing goals, which will help you achieve your business goals.

If you need help with any part of website design or digital marketing, feel free to contact Market Jar. We are one of the top marketing agencies in London, always ready to turn small businesses into thriving brands. Give us a call today for a consultation.


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