SEO Case Study: Canned Wine Company

330% Increase in Organic Traffic!

Who is Quello?

Quello is an award-winning, single-serve sparkling wine in a can that can be enjoyed anywhere and everywhere, because unlike other wines, Quello comes in a can, leaving you a ring pull and a sip away from an exceptional new wine drinking experience.

The Challenge:

The client was looking to improve organic visibility as well as improving user experience, user journey and improving conversion rates to increase purchases. We had to look at improving user experience and leveraging a growth in conversion rate. Using an adaptive strategy we had to overcome a number of hurdles that could impact the time required to deliver results.

The Goal:

  • Decrease Bounce Rate
  • Drive improved rankings and traffic growth
  • Add rich snippets & SCHEMA
  • Improve content marketing
  • Provide best practice guidelines

Key Achievements:

  • 330% Increase in Organic Traffic
  • Increase in Conversion Rate
  • Reduction in Bounce Rate
  • 35% AOV Increase


AOV Increase


Reduction in Bounce Rate


Increase in Traffic

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