Pull The Cork, a dynamic and innovative online wine business, approached our SEO and web design agency, seeking to establish a strong digital presence in the UK wine trade. Founded in early 2018 by the very same founder as Market Jar, the business aimed to showcase the potential for online success within the low-intervention wine market. However, as Market Jar stepped away from the venture, Pull The Cork underwent a transition towards a more mainstream audience, while still retaining its unique identity.
PTC faced the challenge of proving that an online wine business could thrive in a competitive market. Our task was to create a comprehensive e-Commerce website that would not only capture the essence of their brand but also provide a seamless and user-friendly experience for customers. Additionally, we needed to implement effective marketing strategies, including SEO, social media, and email campaigns, to drive traffic and increase brand awareness.
What We Did:
To tackle the challenge at hand, we began by conducting in-depth research into the target demographic of the low-intervention wine market. This allowed us to craft a brand and logo design that resonated with their audience, using appropriate branding to convey their unique value proposition. We then developed a fully functional e-Commerce website that featured an intuitive navigation system, enabling customers to effortlessly find and purchase products. In addition to web design, we implemented a comprehensive SEO strategy, leveraging our in-house experts to create informative and engaging articles for Pull The Cork’s wine blog. These articles not only targeted valuable informational keywords but also facilitated internal linking and served as potential link targets for organic third-party backlinks, becoming a significant driver of the brand’s traffic.
The results of our SEO efforts were truly remarkable. Pull The Cork started with only four ranking keywords, all of which were branded. However, from January 2019 to January 2021, our SEO initiatives propelled the business to amass a staggering total of 23,092 organic keywords, generating a monthly traffic of 39,907 visitors. This phenomenal growth was accompanied by an impressive domain authority (DA) score of 33. Our content alone contributed to the success, with an outstanding 60-page ranking on the first page of search engine results, solidifying Pull The Cork’s position as a prominent player in the online wine industry.
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