Pull The Cork, was set-up and created by Market Jar in early 2018 as an example to the UK wine trade that you can be succesful online from your own home – originally it was aimed at the low-intervention wine market, however, now Market Jar are not longer attached to the business, it’s gone a little more mainstream. Starting with setting the business up online, we created a full e-Commerce website, that was incredibly easy to navigate. 4 steps from finding a product to checkout with full logo and brand design, following on from this we implemented an SEO strategy, Social media marketing and an email marketing plan for success.
By taking a deep dive into the demographic of the low-intervention wine market we were able to establish a better path of how the branding should appear, and the tones and flavours that will have the greatest impact. We created logos and visuals that we feel really brought everything to life.
After much market research there were little e-Commerce wine businesses with an insightful wine blog, so we set-out to create really detailed articles that were written by our in-house SEO. Targeting informational keywords, and creating opportunities for internal linking and creating potential link targets for naturally acquired third-party backlinks the articles alone brought in 80% of the brands traffic.
PTC started with just 4 ranking keywords – these were all brand keywords. Between January 2019 and January 2021 the business amassed a total of 23,092 organic keywords, monthly traffic of 39,907, and a DA of 33. Most of the success came from the 60 page 1 ranking keywords from our content alone.
Leave the competition in the dust today, and sign-up with Market Jar.