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Our technical SEO process refers to all the SEO efforts that will be implemented for your website to gain greater visibility on search engines and stay there ranking.
These are the four pillars of SEO:
SEO is an ever-evolving process that requires constant optimisation of your site, to cater for search engine algorithms, user demand, and competitor activity. Once you initiate it, you need to stick with it to reap the benefits over time.
What does the SEO process look like?
Month 1 – On-boarding + Campaign setup + Strategy creation
What we will need:
– Google Analytics Admin Access
– Google Search Console Admin Access
– Google Business Manager Access
– Google Tag Manager Admin Access
– Website Admin Access
This month is all about onboarding, setting up your campaigns, and uncovering any potential issues and opportunities.
We do this by fixing any immediately significant issues and diving deep into research and data to lay the right foundation for the rest of the campaign.
The first few weeks will be about constructing your marketing strategy, we will document details of everything, and this will be comprehensive. This will then be added to the client-facing portal, and a timeline will be created, along with KPI’s etc.
Depending on the size of your site, and strategy, we front-load as much work as possible to show success quickly.
**Unique to Market Jar:
Monthly Campaign Tasks Thereafter
On-page optimisation SEO Review & Strategy
Technical SEO Website Crawl & Review
Content
Posting helpful content is one of the most important things you can do to get ranked by Google and keep potential customers interested in your business. We create high-quality content that will keep your website fresh and at the top of the rankings.
For our Dedicated Reporting – see here.
Link Acquisition, Digital PR & Citation Building (If budget allows)
We prioritise specific pages and areas of your business every month to be more strategic about link building. This helps improve campaign performance and expectations and helps better communicate what is being done every month.
For our link acquisition, the major deliverables and actions during every monthly work cycle include:
Transparency: All of this will be documented on our portal, so you can see everything that’s going on throughout the process.
What else can you expect?
Help with your TLD (top-level domain), many clients miss a trick with their domain, so we seek to find the most profitable domain for your business. We’ll create a fully loaded strategy, help you source your domain, and even help migrate the domain.
Internal and external workflow automation to organise all your business data and processes.
Whether that’s:
A/B Testing Forms, to maximise conversions
Help finding, and building out a CRM
Setting up customer service procedures
Automating your sales processes
Introductions to logistics providers
Creating packaging for your e-commerce brand
Introductions to packaging designers
Automating repetitive tasks
Outsourcing
Automating Internal communications
Automating onboarding processes
Abandoned cart automation
Our CEO has founded several e-commerce, and service-based businesses, and has extensive knowledge in connecting the dots to save you time, and money!