A Guide to SEO Best Practices for Ecommerce Websites Pt. 2

If you’re an eCommerce website, you need to be concerned about your rankings in Google’s search engine results pages (SERPS).

Think of it like this. If people are searching for products or services like yours and are willing to search for them (and spend their money on them), they’re probably ready to click through to your site. And that’s where SEO comes in handy.

Today’s article will explore even more SEO best practices for your eCommerce website.

Here’s what you need to know:

Link Exchanges

Link exchange is a relationship you establish with another website in which both of you link to each other’s content. By building relationships with websites like yours, you’re building your “link profile”. When you exchange links with other websites, you have a better chance of achieving higher search rankings for your content.

There are several ways to do this. First, you can reach out to other businesses and have them link to your site. This also works if you have a forum on your site in which you can exchange links with other forums.

Another way to do it is to find Google+ pages like yours. If they have a large following, they might be interested in linking to your page. You can also do this with Facebook pages.

Research Your Competitors

Another great way to discover keywords, backlinks, and content ideas are to research your competitors.

Competitor research doesn’t have to be time-consuming. Start by looking at the Google search results for specific keywords relevant to your product or service. See if you can find your competitors in the search results.

Once you’ve found your competitors, it’s time to discover what’s working and what isn’t. How much search volume is there? Where are they listed? What are their backlinks like? What content are they producing? Where are they getting their backlinks?

This is the kind of information you need to take your SEO campaigns to the next level, and these are the kind of questions you must answer to do it.

Have a Homepage Title Tag

The homepage title tag is used in the top bar of the search results and is one of the most crucial on-page SEO elements. This is the first thing that users see in the search results, so be sure the title tag is clear and concise.

Use the Correct Meta Tag

The meta tag is an HTML element that should be included in your head section. It’s essential for users to see and for search engine bots. It’s called the description meta tag.

This tag will be used in the search results, so it’s essential to develop a meta description to drive users to your site. Just be sure that in the description, you include your keywords. The report should not be more than 160 characters.

Be Active on social media

Social media is another way to get the word out about your products and services.

Creating a profile for your business on Facebook, Instagram, LinkedIn, and YouTube will allow you to connect with your customers. These social media platforms are often used by people searching for a service or product just like yours.

For example, if you’re in the pet industry, your Facebook page could be used to promote products to people who love dogs. Using hashtags while engaging with your followers can help you find more fans.

SEO is a complicated and ever-changing process. It’s essential to stay on top of the latest trends and changes to the algorithm because if you don’t, your rankings could sink. Always remember, SEO is a marathon, not a sprint. If you keep your eye on the prize and focus on strategies that work, you will achieve your goals.

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