What are the most Important SEO Metrics?

Category - SEO

SEO is an important topic for every business. It dictates how your website ranks in search engines which means that it influences the number of visitors you get and the conversion rate,

There are a lot of different metrics that you could track when it comes to SEO, so see below what we feel are the most important SEO metrics.

What are the most important SEO Metrics? 

  1. Traffic. This is perhaps the most obvious metric, but it’s still important to track. You want to see how much traffic your site is getting from organic search results.
  1. Rankings. Another important metric is your website’s rankings in the search engines. You want to track your progress and make sure that your site is moving up in the rankings.
  1. Backlinks. The number of backlinks that your site has is also an important metric. Backlinks are a key factor in SEO, so you want to make sure that your site has plenty of them.
  1. Social Shares. Social shares are another important metric, as they can help to increase your site’s visibility and reach. If your content is being shared frequently on social media, it’s a good sign that it’s resonating with people.
  1. Conversion Rate. Finally, you’ll want to track your conversion rate – that is, the percentage of visitors who take a desired action on your site (such as making a purchase

How to Track Your Important SEO Metrics

There are a lot of different metrics that you could track when it comes to your SEO efforts, but which ones are the most important? Here are a few key metrics that you should keep an eye on:

  1. Search engine rankings. Obviously, you want your website to rank as high as possible in the search engines. You can track your progress over time by monitoring your rankings for key keywords.
  1. Traffic levels. Another important metric to track is the level of traffic that your website is getting. This will give you an indication of how well your SEO efforts are paying off. Look at both the overall volume of traffic and the quality of the traffic (based on things like bounce rate and time on site).
  1. Leads and sales. If you’re running an ecommerce website, then you’ll want to track how many leads and sales you’re getting because of your SEO efforts. This will give you a good indication of whether your SEO strategy is working.


4. Social media engagement. If you’re active on social media, then you should also track how much engagement you’re getting from your posts. This includes things like likes, comments, and shares.

Reasons for Implementing a Tracking System

There are a variety of reasons why you might want to implement a tracking system for your blog. Perhaps you want to increase your blog’s visibility and reach, or you may be looking to improve your blog’s overall performance. In any case, tracking your blog’s metrics can be a helpful way to gauge its success and identify areas for improvement.

One important metric to track is your blog’s traffic. This can give you an idea of how many people are reading your blog, and where they’re coming from. You can also use traffic data to see which posts popular and which ones are aren’t performing as well.

Another important metric to track is your blog’s engagement. This can help you see how people are interacting with your content, and whether they’re finding it useful or interesting. Engagement data can also be used to identify which topics are most popular with your readership, and which ones might need more work.

Tracking your blog’s metrics can be a helpful way to gauge its success and identify areas for improvement. By keeping an eye on these numbers, you can ensure that your blog is on the right track and making the most impact possible.


There is no doubt that SEO is a complex and ever-changing field. However, by understanding the basics of what makes a website rank well on search engines, you can put yourself in a good position to make your site more visible to potential customers. Keep an eye on your important SEO metrics, and make changes to your website accordingly, and you should see your traffic numbers improve over time.

There are a lot of important SEO metrics to keep track of, but the most important ones are those that directly impact your ranking in search engines. Keep an eye on your keyword density, your backlink profile, and your organic traffic, and you’ll be well on your way to improving your SEO. Get your free SEO Audit here, and start your SEO journey with our on-page SEO metrics checker, this includes core web vitals, technical seo metrics and more!

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